About us

The breadth of experience and depth of knowledge within the highly talented team at SIRE is what sets us apart from our competitors. We deliver technical solutions, but we know that it’s our people, their skill-sets and the relationships they develop with our clients that drive the business. Over the years we have built a unique team of specialists representing an unrivalled pool of expertise. Our senior management team sets the standards, boasting more than 100 years collective industry experience!

SIRE is committed to continued professional development and an ongoing program of product and service training for all staff.

Each member of staff is vetted to BS7858:2012 standard, our technical experts are certified on IBM, Microsoft, Linux and VMWare products.

Barry Kiddell - Chairman

After holding senior sales positions for a number of years, Barry set up SIRE with a partner in 1993. Barry’s broad experience and industry knowledge has been instrumental in developing SIRE to become a market leader in delivering innovative IT solutions. Today, Barry oversee the company’s strategic direction, manages key relationships and uses his extensive experience to guide and mentor the team.

Barry Kiddell
Russell Cook

Russell Cook- Managing Director

Russell joined SIRE as Technical Director in 1995 after years of hands-on roles in the IT industry. In 2012, Russell became Managing Director and has successfully led the dedicated team to achieve ISO9001:2008 and ISO27001:2015 accreditation and continued adherence to consistently deliver the highest level of service to our clients.

Michael Plant - Technical Director

Michael started his technical career as a field services engineer working for IBM, HP, Siemens, Fortune, Altos and Acer. In 1996, Michael joined SIRE and in 2007 became Technical Director. He prides himself on the continuous assessment of technology allowing his team to build solutions for our clients that will meet tomorrow’s data needs.

Michael Plant
John Leah

John Leah - Business Development Manager

With many years of experience as a Sales Manager for various IT reselling companies, John joined SIRE in 2016 as a Business Development Manager. During this time, John has developed our UK customer business relationships and continues to develop new ventures in Gibraltar. John thrives on working together as part of a team to offer our customers the very best service.